Worried About Our Child's Nutrition?
With Aptivate's Achhi Bhookh, No More!

Lupin Aptivate presents Achchi Bhookh 2024 (Season 3) - an initiative by Slurrp is a multi-pronged nationwide initiative to inculcate a love for food and mindful eating among young children in the age group of 1-6 years. Spearheaded by the flagship School Foodie Quiz, a parent-child tag-team championship that focuses on eating healthy with loads of inquisitive fun, the initiative also features exciting on-ground Food & Nutrition workshops conducted by leading nutritionists and home chefs across the country, as well as stimulating online games offering daily engagement and prizes to the participating children. What's more, a handy Meal Planner on the Achchi Bhookh website lets parents chalk out yummylicious wholesome meals for their chhote bhookhads!

The School Foodie Quiz will see one kid and one parent each form a team to crack the code to healthy food and win exciting prizes. Last year, the amazing Aptivate School Foodie Quiz's Season 2 saw over 12,600 Registrations from across the length and breadth of India, with more than 2,600 parent-child teams literally cooking up a storm with their quintessential Food Quotient to set a spicy new record for Biggest Online Food Quiz.

Students from Grades 1 to 6, accompanied by one parent each, expertly answered over three dozen brainteasers ranging from world cuisines, science behind food, different types of diets, food and nutrition, food sources, food facts, food groups, ayurvedic foods, food and health, history of food, and the origins of various foods. What’s more, Lupin Aptivate reached out to over 530 schools pan-India, engaging more than 1.17 lac young students, and connecting with almost 1.5 lac interested parents during the course of the campaign.

We also conducted over 30 sizzling workshops on food, appetite, nutrition, and hunger across 15 national locations, for parents and children alike. Already a simmering record-holder in the prestigious India Book of Records and the Asia Book of Records, this year's Season 3 aims to be bigger, better, and bhookhader - we will have more fun with food, feeding, and nutrition, connecting with even more hungry little humans and their mummys & daddys from all over!

Additionally, thousands of children in the target age group will engage daily with Lupin Aptivate’s exciting Food Crossword Game online, ensuring continuing engagement and driving home the message that Lupin Aptivate baccho mein jagaaye achchi bhookh naturally! Making it even more mouth-watering, there are grand prizes worth ₹2 lakhs-plus to be won, along with unique digital certificates for all participants. Truly a feast for the mind AND heart, Lupin Aptivate presents Achchi Bhookh 2024 (Season 3) – an initiative by Slurrp promises to keep kiddos and parents alike keep coming back for more...and more!